Privacy Policy

1. Introduction

This Privacy Policy outlines how BESTWRITING LTD, trading as iCover (“we”, “us”, or “our”), collects, uses, protects, and handles your personal information when you use our website (www.icover.org.uk) and the services we provide. We are committed to protecting your privacy and ensuring your personal data is handled securely and transparently. By using our website and services, you consent to the data practices described in this policy. For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is: BESTWRITING LTD Company Number: 14419413 Registered Address: 128 City Road, London, United Kingdom, EC1V 2NX Contact Email for Privacy Matters: info@icover.org.uk

2. The Information We Collect

We collect and process the following types of personal data:

a) Information You Provide to Us Directly:

Identity & Contact Data: Your full name, email address, and phone number when you place an order or contact us.
Professional & Financial Data: When you order our services, you provide us with your career history, education, skills, qualifications, and any other personal information contained within your CV or shared with us to create your documents. You will also need to provide payment and billing information to complete your purchase.
Correspondence Data: Any information you provide when you communicate with us via email, phone, or our website’s contact forms.

b) Information We Collect Automatically:

Technical Data: Your Internet Protocol (IP) address, browser type and version, operating system, and device information.
Usage Data: Information about how you navigate our website, including which pages you visit, the duration of your visit, and the links you click. This data is collected through cookies and similar technologies. For more information, please refer to our Cookie Policy.

3. How We Use Your Information and Our Legal Basis for Processing

We only use your data when permitted by law. Most commonly, we will use your data in the following circumstances:

To Perform a Contract: We process your data to fulfil our contractual obligations to you.
- Purpose: To create and deliver your CV, cover letter, LinkedIn profile, or so on; to process your payment; and to communicate with you about your order.
- Data Used: Identity, Contact, Professional, and Financial Data.
For Our Legitimate Interests: We process your data for our legitimate business interests, provided your rights and interests do not override them.
- Purpose: To improve our website and services, to conduct internal business analysis, for record-keeping and accounting, and to respond to your enquiries.
- Data Used: Identity, Contact, Technical, and Usage Data.
With Your Explicit Consent: We will only send you marketing communications if you have explicitly opted in to receive them.
- Purpose: To inform you about new services, special offers, or other information we think may interest you.
- Data Used: Identity and Contact Data.
- You have the right to withdraw your consent at any time by contacting us or using the “unsubscribe” link in our emails.
To Comply with Legal Obligations: We may need to process your data to comply with applicable legal or regulatory requirements.

4. Who We Share Your Information With

We do not sell your personal data. We only share it with trusted third parties who are essential for providing our services:

CV Writers: Our team of professional writers will have access to the personal data you provide to create your documents. Confidentiality agreements bind them.
Payment Processors: To securely process your payments. Our payment providers are Stripe, PayPal, Bank Transfer, Credit or Debit Cards. We do not store your full card details.
Website Analytics Providers: To help us understand website traffic and improve the user experience, we utilise Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Cloud Storage Providers: For secure storage of business documents and client information.
Regulatory Authorities: We may disclose your data to bodies like HMRC or the Information Commissioner’s Office (ICO) if required by law.

5. Data Security

We have implemented appropriate technical and organisational security measures to protect your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. These measures include SSL encryption for data transmitted to our website and secure server environments.

6. Data Retention

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

We will retain client records and completed work for 6 years after the completion of your order to satisfy our legal and accounting obligations, including those under UK tax law.

7. International Data Transfers

Some of our third-party service providers (such as Google Analytics) may be based outside the UK. When we transfer your data to these providers, we ensure that appropriate safeguards are in place to afford it the same level of protection it has in the UK, such as through approved contractual clauses or other legal mechanisms.

8. Your Legal Rights

Under UK data protection law, you have the following rights regarding your personal data:

The right to be informed about how we collect and use your data.
The right of access to a copy of the data we hold about you.
The right to rectification of inaccurate or incomplete data.
The right to erasure of your data in certain circumstances.
The right to restrict processing of your data in certain circumstances.
The right to data portability of your information to another service.
The right to object to the processing of your data (e.g., for direct marketing).

To exercise any of these rights, please contact us at info@icover.org.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (https://ico.org.uk/).

9. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.

10. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at: info@icover.org.uk.