Case Study: Ella Morgan’s Story of Struggles to Success
From a Passionate Healthcare Assistant Struggling to Secure a Better Position to Getting a Higher Position and Pay

Ella Morgan
Healthcare Assistant
Meet Ella
Ella Morgan is a healthcare assistant with 3+ years of experience. She is a dedicated professional and has served numerous patients in her career. Further, she has also received positive feedback from all patients. However, when she took a step to look for a better position and higher pay, she struggled to find the right opportunity.
The Solution: Partnering with iCover to Get Hired Faster
Ella realised that she needed a different approach and partnered with iCover to boost her recruitment chances. Here’s how we helped her:
Dedicated Expertise
We assigned a dedicated resume writer from the healthcare industry to work on Ella’s professional profile. Our expert worked with her one-on-one to understand her skills, goals, and achievements.
Highlighting Strengths
The collaborative process helped us understand Ella’s strengths and convert her abilities and duties into impactful achievements. Our focus was to shift from what she did to how she brought value to the organisation.
Tailored Resume
The team at iCover created an impactful resume that highlighted her qualifications in the best way possible. The qualifications were highlighted specifically for the higher roles she was looking for.
ATS Optimisation
We ensured that the CV was optimised for the Applicant Tracking Systems that are used for screening candidates. Our team ensured that her profile was seen by the right people.
The Result
We focused on crafting the CV in a way that it aligns well with the UK job market demands. This helped Ella get a competitive edge over others. Her profile started getting noticed, and she got interview calls for the higher positions she was looking for.
Ella’s new resume reflected her knowledge and experience. This helped turn her struggles into success. Her resume showed her abilities as a healthcare professional and that she is ready for a better position and higher pay.
In Her Own Words
“I was frustrated searching for a job that could offer better pay. I came across remarks like, You don’t have enough experience, or You are not ready for a higher position. This is when I approached iCover. The CV writers at iCover updated my CV, and that helped justify my knowledge and experience. Since then, I have received a lot of calls for interviews from organisations and have already received two offer letters.”
— Ella Morgan, Healthcare Professional
Is Your CV Holding You Back?
You have the experience. You have the skills. But are employers seeing it? Don’t let a generic resume stand between you and your next great role. Let our experts craft a compelling narrative that gets you noticed.
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0-3 Years’ Experience
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Advanced Career Package Deal
Over 10 Years’ Experience
£110
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Take A Good Look At
Ella Morgan's Story
I was always been passionate about healthcare and helping others. After completing her healthcare assistant training, I enthusiastically began my job search. However, despite 3+ years of experience in the field, I struggled to secure a job in the UK market.
About Ella's Journey
Experience: 3+ years.
Previous Job: Healthcare assistant.
Goal: To get a higher position and pay.
Ella was a dedicated employee of a hospital. She served hundreds of patients without any complaints. Ella had a desire to do something bigger and better in the same field. She diligently developed relevant additional skills in the healthcare sector and wished to be considered for a senior position.
How We Helped Her
One day, while browsing the internet for job search advice, Ella came across iCOVER, a company specializing in CV writing and career coaching. She decided to take a chance and contacted us to help update her CV.
The iCOVER team was accommodating and professional. They reviewed Ella’s current CV and provided her with constructive feedback and suggestions to improve it. They highlighted her strengths and accomplishments and restructured her CV to make it more appealing to potential employers.
Boost her confidence
Ella applied to numerous healthcare facilities and attended several job interviews, but unfortunately, she received rejections every time. She was becoming increasingly disheartened, knowing she had the necessary skills and experience to excel in her role. We at iCOVER helped her come out of the current situation and boost her confidence with effective career counseling.
Diagnosis of CV for improvement
Our experts reviewed Ella's current CV and provided her with constructive feedback and suggestions to improve it. They highlighted her strengths and accomplishments and restructured her CV to make it more appealing to potential employers.
Result Oriented
Our experts primarily focus on the result. Thus, they framed and structured Ella's CV in such a way that it finally matched the requirements of UK employer.
“My success story is a testament to the importance of a well-written and professionally designed CV. Thanks to iCOVER’s expertise and Guidance,I am now able to showcase my talents and secure the job of my dreams. I am now working as a healthcare assistant in her ideal role and is thriving in my career..” — Ella
View Our Packages
Early Career Package Deal
0-3 Years’ Experience
£85
- Cover Letter
- Early Career CV
- LinkedIn Profile
Next Step Package Deal
3-10 Years’ Experience
£100
- Cover Letter
- Next Step CV
- LinkedIn Profile
Advanced Career Package Deal
Over 10 Years’ Experience
£110
- Cover Letter
- Advanced Career CV
- LinkedIn Profile
Specialist Package Deal
For Niche Professions
£190
- Cover Letter
- Specialist CV
- LinkedIn Profile
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