A Media planner looks at the best ways of targeting the audience you wish to capture. It would be your job to ensure that your adverts on the TV, radio, newspaper, magazines etc are seen by your target audience and as many people as possible to make that advert a success.
You will need to be a confident communicator in order to do this role and be a good writer. Although there are no specific qualifications, most employers will look at your overall skills and personality qualities for this role. You will need to be an outgoing people person.
Salaries can be between £27,000 and £40,000 a year. With experience this can rise to between £30,000 and £50,000.
If you are looking to write a cover letter with your CV, please see the below example. You can use this letter example after amending it as suitable.
Cover Letter for Media Planner
1st November 2014
Mrs. A. Manager
Application for the role of Media Planner
I would like to submit my CV for the role of Media Planner that you have advertised (where) and (when).
I have always been interested in Marketing and Advertising and I continued with this at University and graduated in (what year, if true, if not any relevant courses?)
I understand the role of a Media Planner and feel that I have some good contacts from my year out where I worked at (where, doing what?). I enjoy liaising with the Media and looking and analysing where the best place is to advertise and who to target to make an advert successful.
I am a confident communicator who has experience of working with all different levels of people and management. I have excellent presentation skills from my university days and feel that I would be capable of building relationships with the media and developing these.
I am an outgoing person who enjoys the buzz of advertising and marketing and feel that my personality matches this.
Please find enclosed my up to date CV which details my experiences. If you have any questions, please do not hesitate to contact me.
Thank you for taking the time to read my letter and CV and I look forward to hearing from you.
Good luck and let us know if you require this letter in pdf or doc format.