If you have seen a role as a Sales person that you would like to apply for, then you will have an idea about a sales role and depending on the environment, is it based somewhere, field based etc then you will have an idea of what and who you will be selling to.
A sales person needs to be confident and enthusiastic about the product or service that they are trying to sell and be aware of the rejection they will face numerous times before gaining a sale.
If you are still interested in applying for a sales person role, please see the below covering letter as a guidance.
Cover Letter Example: Sales Person
Application for the role of Sales person
I have recently seen your advert for the role of a Sales person advertised in (where) and (when) and I would like to submit my CV in application for this role.
I have had previous sales experience from a store point of view whereby I have been selling different products to customers and providing advice on what they should buy and what the best deals, offers are. I have always worked to strict targets in my roles and this is something I enjoy.
I now feel that I would like to do a more field based sales role such as the one that you have advertised and think that I have gained enough experience so far to be able to perform well in this role. I am happy to travel around, have my own transport and a clean driving licence and no restrictions on my working week.
I am a confident communicator who is able to work just as well as part of a team as on my own initiative. I also realise that in this role I will be working on my own for the majority of the time and I feel comfortable with this.
I have enclosed my CV for you to look at and would be able to attend an interview at short notice. I am more than happy to answer any questions that you may have on the telephone beforehand should this be easier for you.
In the meantime I would like to thank you for taking the time to read my application and I look forward to hearing from you.