If you are looking to apply for a PR Account Manager role, then you will have a solid background in PR and have a strong sales side to be able to manage an account or several accounts.
You will need to be experienced in PR and perhaps worked as a PR Coordinator previously and have a good understanding of how PR works, what it entails and how driven you to need to be to ensure that you can do well within this industry.
You will need to be confident, an excellent communicator and someone with a creative mind and have the initiative to drive things forward. As an Account Manager, you will spend the majority of your time talking to your client(s) and discussing their requirements and needs and you will need to be able to fulfil these requirements.
If you are interested in seeing a covering letter that you can use, please see the below example.
PR Account Manager Cover Letter
222 Every Road, Any Town, AA1 1BB
Mrs Jane Smith
Application for the role of PR Account Manager
I would like to apply for the role of PR Account Manager which you have got advertised in (which publication in where and when).
I enjoy working as an Account Manager in the area of PR and feel that I am experienced in PR who had a solid career in PR for over five years. I am now very keen on this role that you have advertised and feel that my skills are transferable and I will be able to manage these accounts well.
I am a confident communicator, have an outgoing personality and thrive on talking and communicating with others. I like the buzz of a sales type environment and feel that I do well in this area.
Please find enclosed my CV, should you have any questions about my skills and experiences, please do not hesitate to contact me and I will be happy to answer any questions that you may have.
Thank you for taking the time to read my letter and CV.
I look forward to hearing from you.