In today’s competitive market, one must have a strong online presence to grow in the career. LinkedIn is a platform where graduates and professionals can build networks and look for job opportunities. If you update the profile now and then, you are not fully utilising the platform. It can take hours to search for a job. In this blog, we have shared 6 tips for leveraging LinkedIn for job hunting.
LinkedIn Job Hunting Tips
1. LinkedIn Profile Optimisation
Like other job seekers, you may already have a LinkedIn profile. If you don’t, it is time to create one, as it can be helpful to get a job. Around 77 per cent of recruiters use LinkedIn to find candidates. So, it is worth putting effort into making the LinkedIn profile top-notch. Here’s how one can create or enhance their profile.
Don’t Make The Headline Like A Job Title
Use the headline section to describe yourself, your expertise, and what makes you unique.
Add A Professional Picture
This can attract others’ attention, set the context, and tell more about you.
Write A Summary
Use the summary section to list your skills, internships, and achievements. Try to bring them to life by telling them why these skills matter, what makes you different, and how it benefits future employers.
Define How You Would Like To Be Perceived By The Recruiters
If you are using LinkedIn for a job search for a data scientist role, highlight analytical, coding and communication skills.
Get Recommendations From Others
Getting recommendations from co-workers, staff, or bosses can grab the hiring manager’s attention. If you have any recommendations, it means people like working with you.
The goal is to have an updated LinkedIn profile that presents you professionally in the best way possible. LinkedIn for job seekers is very helpful. It also helps employers understand what role you are looking for and what values, ambitions, and personality you have. Think like it is your advertising billboard.
If you cannot create a professional LinkedIn profile, opt for a LinkedIn profile writing service.
2. Let Recruiters Know You Are Searching For A Job
Once you have updated your LinkedIn profile, you can announce that you are open to work. Activate the #OpenToWork feature so the hiring managers and your LinkedIn networking know you are searching for a job.
You can specify the type of job you are interested in, like part-time, full-time, contract, etc. You may not want your current employer to see your post. For such cases, LinekdIn has the solution for you. Go to the visibility setting to control who can see your #OpenToWork badge. Use the ‘recruiters only’ feature that informs the recruiters that you are available.
3. List Down Interesting Job Offers
Just activating the #OpenToWork feature won’t help you to get the job. You have to do a lot more than that.
Seek out the interesting job opportunities actively. Make a list of companies you are interested in and follow them on LinkedIn.
This way, you can keep track of the updates and positions they are looking for. So whenever a position gets advertised, you will be notified and can be the first to apply.
Updates can also help you make a strong impression during the interview. It shows that you are well informed about the company’s latest activities.
Regularly checking the job tabs on the company’s page is necessary. It is one of the easiest ways to look for job openings in a company and create LinkedIn job alerts in the UK for new roles.
4. Build Your Network
Let’s get one step further. Try to build your connections. You might have connections in Linkedin with someone who works in the company you are interested in.
In such cases, they can provide information about the company. Do not hesitate to ask them about the company. People who know you well will be delighted to help you. Connect with the recruiters you have met through a hackathon on LinkedIn to get spotted easily.
If you don’t know anyone in the company you want to work in, don’t worry. LinkedIn can help you make new networks.
Search for talent acquisition managers or HR, employees or CEOs who work in the same company. Reach out to people outside your connections. Remember, there is some LinkedIn networking etiquette you need to follow when requesting someone to connect. Send an invitation with a personalised note. Be straight to the point. For example, you can write, ‘I am currently expanding my professional network and am interested in your company. I would be grateful if I could learn more about the company.’
5. Be More Than A Wallflower
If you spend most of your time on LinkedIn, you might have noticed many LinkedIn accounts, but very few are active.
Unfortunately, posting content like videos, articles, or updates is one of the effective ways to become visible on LinkedIn and grab employers’ attention. It all depends on how well you do it. Here are do’s and don’ts for you:
- Share or publish content that is related to your area or sector.
- Make a resume video to stand out in the crowd.
- Try to give relevant hashtags as it increases the visibility of the posts.
- Post at least one content per week. Not more than that.
- LinkedIn is a job-hunting platform. It is not like Facebook or Instagram. So don’t post your content like pet photos or vacation pictures.
- Remember that negative posts or comments about recruiters or employees are not appropriate.
- Do not post anything you would not like your future colleagues to see.
You can also post to announce that you are looking for a new job. Posting on LinkedIn means it is public. If you are currently employed, do not make a post like this.
6. Become A Premium User
Becoming a premium member of LinkedIn is worth the investment. It gives you many powerful features, like sending InMail to people not in your network.
When you have a premium LinkedIn account, it will share its precious data with you, such as where you rank compared to other applicants.
Remember that the ranking is based on a professional LinkedIn profile in the UK. If your profile is incomplete, do that before looking at the data.
Another premium feature is that you can see how many people have applied for the specific job.
It can help you prioritise applications and save time during job hunting. If 300+ people have applied for that job, it’s better to skip it unless you want to apply for it. If you see a job where only 20 people have applied, dropping an application might be a good idea.
LinkedIn allows premium members to see who has viewed your profile. This is helpful to know whether recruiters have looked at the application.
By following the tips mentioned above, employers can notice you and find the job of your dreams on LinkedIn. Combine different job hunting strategies on LinkedIn, and you will find the right job.
Frequently Asked Questions
What is the golden hour rule on LinkedIn?
The first 60 minutes after posting content are crucial. It is considered to be the ‘Golden Hour’. It won’t perform well if no one reacts to your posts within that time.
Do hashtags work on LinkedIn?
LinkedIn hashtags work similarly to Twitter and Instagram – to categorise the content. Add hashtags to your content, as it will help you get discovered by other users, including those not connected to you.
How do you leverage on LinkedIn?
Create a professional profile to leverage LinkedIn for professional growth. Make sure to include your current job title and a summary of your background. Include an up-to-date photo and list any job experience, skills, and education.
What does the LinkedIn algorithm favour?
The LinkedIn algorithm favours posts that generate lots of engagement; luckily, there are ways to encourage engagement with your posts. Try to consider the format.
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