As a Digital Media Manager you will usually work closely or may report to the Head of Marketing as with all media roles they overlap in skill set.
You will be responsible for ensuring that the online sales and online traffic is reaching the right audience at the right time. You will run online campaigns which you will be responsible for and will have to justify these and sell the ideas to your manager and be able to go through the results after a campaign etc.
If you have found a role you are interested in applying for, please see the below covering letter which you can use as a guide. You can use this example letter for your job applications after amending it as suitable.
Digital Media Manager Cover Letter
Mr. A. Employee
1, My House
1st January 2014
Mrs. A. Manager
The Media Company
Application for the role of Digital Media Manager
I have recently seen your advert for the role of Digital Media Manager and would like to submit my CV in application.
I graduated from (what university – if true) in Marketing in (what year) (with what degree) and I have always been interested in doing a Digital Media role to date have had some experience of devising new online campaigns and assessing and analysing the results and how well those campaigns did.
I have also been responsible for ensuring that everything digitally hits our customers well and increases sales where possible. I have done presentations based on the findings and results and am able to explain my decisions from beginning to end.
I am a confident communicator, work well with others and have gained a lot of respect from my colleagues over the years. I now feel like I am ready for managing a bigger team and area and would very much like to be considered for this role.
I have enclosed my CV which shows my skill level and also some campaigns I have been responsible for as screen shot links.
If you have any questions regarding my skills, please do not hesitate to contact me.
Thank you for taking the time to read my letter and CV.
Good luck with writing your cover letter.